Since I was a child, I've had an active imagination, and I used to cut paper in half to transform them into paper angels. They were a bit strange, but I enjoyed playing with them, imagining their powers in different shapes and forms.
I began my journey as a designer by enrolling in an Interior Design course, and I there knew I was born to design. Back then, I participated in competitions, studied Industrial Design at the University of the State of Minas Gerais, in Brazil. There, I also pursued a specialization in Furniture Design.
During this time, I discovered new possibilities, experimented subjects and materials, processes, the way to think as a designer, and participated as a committee member of the 16º Regional Meeting of Design Students Brasil. It took me two years working as a volunteer, transforming and spreading design for various students and places.
As I mentioned, my imagination was very fertile, and I loved watching animations, playing video games, reading adventure and mystery books, and watch brazilian soap operas . My curiosity fueled my journey as a designer, always eager to test everything, discuss various topics, and apply my ideas in my designs.
My curiosity has sent me to different universes, and this also applies to design. I'm always looking for different typography, new objects that are visually appealing, or exciting architectural designs from around the world. Because design is in everything. Whatever the subject, I want to apply design principles like philosophy, sociology, and physics, which excites me so much!
However, as a child and now, I know that I needed to use my imagination for something bigger than me. So, I'm always wondering how can I apply design to transform our world and make it a better place for us. We need to be careful with the environment and consider how people will use the things I'm creating.
I like drags, vogue, animes, brazilian soap operas, Rihanna is my number 1 diva, cakes, popcorn and salpicão (kind of brazilian salad), ahhhh and also I'm saggitarius and of course I like to travel (who doesn't?)
So, what do you think? Let's design together?
work experiences
localiza & co, brazil — product designer
• mid level •
International mobility company of car rentals and sales
(september 2024 - present)
Works on the improvement and evolution of international car rental websites and mobile apps.
Led the mapping and design of user journeys across international products for rentals, asset sales and purchases, fleet management, claims, and solutions for B2C and B2B customers.
Conducts discoveries, user interviews, in-depth research, and usability testing with international clients to identify pain points and opportunities.
Contributed to the discovery and usability testing of the new contract creation and quotation model, supporting the transition from the legacy system.
Involved in the mapping, development, and evolution of B2B reservation products and international call center reservation systems.
d2 technology, portugal — product designer
• freelancer •
International company in sales, planning, and projects with natural stones
(2024 - july 2025)
Mapped gaps and technical issues, driving improvements in overall system usability.
Modernized and redesigned the 3D project management module for creation of layouts and designs for interior and exterior projects.
Refactored the client management and quotation module, optimizing order and project request workflows.
Restructured the third-party inventory management module.
Designed and implemented a new external inventory product to showcase clients’ stone portfolios.
Developed a new marketplace model for buying and selling stones, featuring geolocation-based offers and global distribution.
dti digital, brazil — product designer
• mid level •
International refractory products, systems, and services company
(january 2023 - december 2023)
Product development and strategy for the company's CRM using Dynamics 365.
Involved in new feature strategies, user research, stakeholder management, product and business metric implementation, product roadmap development and tracking, story creation, and feature prioritization system implementation.
Created and implemented multi-platform user experience interview and testing strategies.
Participated in a design research team, conducting interviews, tests, workshops, and launching new solutions.
Redefined the company's customer portal, validated product value, restructured the current product report model, and implemented the company's new value chain flow.
dti digital, brazil — ux designer
• junior level •
Brazilian national logistics company
(january 2022 - december 2022)
Involved in monitoring and developing products related to customer experience, focusing on obtaining operational and financial user information to enhance customer satisfaction and communication through the customer portal.
Consolidated UX strategic vision, proposed new solutions, created hypotheses, identified problems, defined product and business metrics.
Conducted discovery activities, interviews, usability tests, facilitated meetings, mapped user opportunities and complex pain points, aligned business strategies with the company's perspectives.
dti digital, brazil — ux designer
• internship •
Brazilian national logistics company
(march 2021 - january 2022)
Developed a design solution handoff model for the development team, created product flows.
Mapped pain point solutions, created financial data visualization dashboards.
Implemented solutions to reduce financial operation fragility.
Facilitated workshops for internal and external teams.
education
Universidade do Estado de Minas Gerais
january 2017 - december 2021
Universidade do Estado de Minas Gerais
march 2017 - december 2019
Centro Universitário UNA
august 2013 - august 2015
licenses and certifications
spanish a2
University of Buenos Aires
march 2023
metrics to digital business
PM3 School
january 2024
games ux design: starter edition
Interaction Design Foundation (IxDF)
february 2024
ux management: strategy and tatics
Interaction Design Foundation (IxDF)
february 2024
formal design methods: formalism and design
Interaction Design Foundation (IxDF)
april 2024
user research: methods and best practices
Interaction Design Foundation (IxDF)
may 2024
mobile ux strategy: how to build successful products
Interaction Design Foundation (IxDF)
june 2024
mobile ux strategy: how to build successful products
Interaction Design Foundation (IxDF)
june 2024
voluteering
public relations responsible and editor
july 2018 - october 2020
I worked for over 2 years in the content team, where I developed texts and created materials for forms, announcements, registrations, and also the written structures for engaging with partners/attendees, such as event rules and email communications. I was responsible for sourcing external calls for funding, as well as organizing all calls to recruit students from all over Brazil, aiming to gather diverse content for the event. Additionally, I was involved in identifying and securing speakers for the event, and finally, I was one of those responsible for creating and completing all the certificates provided by R Design Contornos.
product designer
PodCodar
may 2024 - present
PodCodar is a technology and computing community that teaches programming with a focus on professional development. It exists to democratize knowledge and provide access to job opportunities in the tech industry. My role within the community involves restructuring the organization as well as serving as a mentor to junior designers and individuals who wish to learn design.